Marketing

The purpose of this report is to outline a marketing strategy for part time IT courses

in National College of Ireland. Working with a fixed budget of €15,000, which may be
increased or decreased in a negotiation, we wanted to maximize the impact of our
campaign without the need for a substantially increased budget . In order to complete this
task we researched many areas, who is our target market, what is the competition, what
can NCI offer and how can we attract customers to our brand.

We shall first look at what part time courses are available at NCI, then look at what
the competition has to offer. We will also look at who our target market is. Why should
they choose NCI over any other institution? Finally, we shall outline our strategy for
negotiating the budget, aiming for an increase in spending but also a strategy for
maintaining our budget and a contingency plan if it to be reduced.